Create Professional Looking Videos Without Any Software Or Editing Experience

by Harlan Yee on December 31st, 2009

Now anyone can become a video producer and sell awesome looking videos without any editing experience or knowledge of any editing software! Yes, it’s true! Anyone can create slick, professional looking videos while investing relatively very little time in front of the computer with Animoto!

Animoto - The End of Slideshows

I am jealous to say that even I cannot recreate the quality of videos produced by Animoto without spending hours and hours in an editing program layering graphics, images and videos.

Before I get into too much detail about Animoto, check out this beautiful full-length wedding video produced by SchmidtPhoto.com which incorporates photos and HD video shot with a Canon 5d Mark II digital SLR. You can see for yourself the quality of the videos that can be produced.

 

More examples and case studies can be seen at Animoto.

Sell Animoto Videos To Your Clients

Animoto offers 3 package levels for different types of users. The “Lite”, “Plus” and “Pro”. The Pro account is the way to go if you want to sell Animoto videos. The Pro account is $250 per year and you could potentially make up that fee and more by selling only one video to your client! With the Pro account, you can make an unlimited number of videos, and with the ability to download a DVD quality video file, you can burn as many DVDs as you want and sell individual DVDs to clients as a part of your services.

The main reason to sign up for Pro is that all Animoto branding is removed from your video, allowing you to add your own branding to it. Plus, you won’t have to worry about licensing issues because the videos are approved for business use and you can use their growing library of commercially licensed music! How nice is that? On a side note, you can upload your own music as well but you’re responsible for obtaining usage rights if you use copyrighted music.

Animoto is continually improving their services to make it more exciting for users!

How Animoto Works Explained In 60 Seconds

Since that video was produced, a few new features have been added like custom text and video clips. As you can see, simply upload your photos and video clips, arrange them using their easy to learn online interface, type any text captions you want to show on screen and choose your music. The final step is to let Animoto do all the work and shortly, you’ll have a professional looking video you’ll be proud to show. And you don’t even have to reveal your secret of how you created it!

Create An Animoto Video

Here is the breakdown of each package:

Lite (Free)

  • Create unlimited number of videos
  • 30 second maximum video duration
  • Ability to add 5 second video clips
  • Animoto logo branding stamped at the end of the video

Plus ($30/year)

  • Create unlimited number of videos
  • Full-length video duration
  • Ability to add 10 second video clips
  • Downloadable videos
  • DVD quality downloads in MP4 or ISO format for $5.00 ($20 if you want a DVD mailed to you)
  • Animoto logo branding stamped at the end of the video

Pro ($249/year)

  • Create unlimited number of videos
  • Full-length video duration
  • Ability to add 10 second video clips
  • Downloadable videos
  • Unlimited DVD quality downloads in MP4 or ISO format included ($20 if you want a DVD mailed to you)
  • Videos licensed and approved for commercial use
  • Commercially licensed music included
  • Ability to add a custom call-to-action button to your videos to send viewers to your website
  • Ability to remove Animoto’s music video style credits and any other Animoto logo branding so you can add your own logo to make the video your own

Create An Animoto Video

Webby Award Winner

Animoto has won many awards for their innovative online service. Their latest was the 2009 Webby Award for Best Services and Applications Website. Here’s Animoto’s hilarious 5 word acceptance speech by my friend and Animoto CFO Nate Meagher at the 13th Annual Webby Awards in New York City.

If you can use a computer and upload digital images, you can make Animoto videos easily and sell them to clients. And I stress the easy part. Once everything is uploaded and you’ve arranged the order of the images, Animoto takes care of the rest. Your clients will think you spent hours editing their videos and thus you can charge a premium for your services.

I recommend signing up for their free Lite package to test out their service. And if you’re not quite ready to shell out $249 a year for the Pro account, or sign up for the Pro month-to-month package for only $39. The month-to-month package is perfect for a try out.

Create An Animoto Video

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