Art Direction With Scribbles

by Harlan Yee on January 29th, 2010

Have you ever had to work with basically nothing on your projects? Well, recently, I completed a pair of rebranding spots for a local radio station. As usual, the timeline was short but it had to look good. With that in mind, I had a short discussion with the art director and what ended up being a bunch of scribbles on some scratch paper.

Scribbles

As you can see, not much to work with. Oh, I forgot, I was given a logo too! After playing around a bit with what I had to work with, I came up with a couple of 15 second spots.

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